Short Story
2 PM, Thursday, October 24, 2024
We walked out of a meeting at work, drained—dressed in thobes that felt like curtains, rustling with every step, loud enough to be heard from the end of the corridor. Complaining that winter was late, and the weather was still warm…
So we set out to create a thobe fabric that’s lighter, cooler, and sharper. Something we’d actually want to wear. And because it became something we truly valued, we gave it a name that speaks for itself:
Lams—Arabic for touch. You feel the difference from the very first touch.
Ibrahim, and Maher
Founders, Min Ramla